SAIL
SSE creates brand value for its corporate clients through conceptualising, implementing and managing sponsorships and events on behalf of clients.The business unit also sources branded and promotional items for its clients.
Circa focuses on commercialising hospitality rights to sport and entertainment events, and the provision of hospitality-related infrastructure and equipment rental services.
Navitute focuses on owning events, player management, commercialising events and properties, and providing consulting services and outsourced management services within the sport, leisure and entertainment industries.
Investments include Blue Bulls Rugby (Proprietary) Limited (50%), Western Province Rugby (Proprietary) Limited (24.9%) and Silverton Travel (Proprietary) Limited (Edusport Travel) (25.1%).
Overview of the period to 30 June 2007
SAIL continued to produce growth in revenue and earnings from its core businesses. The group acquired the rights to the Vodacom Challenge soccer tournament and secured the appearance of Manchester United in the 2006 tournament.SSE was appointed by the Gauteng government to manage its sports sponsorship for two years. The Blue Bulls’ success on the field translated into positive growth in earnings. Edusport Travel continues to achieve significant growth in revenue from incentive travel to international sporting events.
In line with its strategy to disinvest from its non-core businesses, the group disposed of its investment in Eagles Rugby (Proprietary) Limited, Eastern Province Rugby (Proprietary) Limited and Border Rugby (Proprietary) Limited.